product development

rope yoga fitness product design development firm

Rope Yoga
Rope Yoga: fitness product design

The product design incorporates a pair of foot straps, a pair of handle grips and a simple pulley system attached to a yoke to create a balanced human-powered mechanism that allows access to the abdomen without engaging the lower back muscles and hip flexors, two muscle groups which are dominant in most exercise disciplines.

Product Development:

* Ideation
* Industrial design
* Prototyping
* Mechanical engineering
* Stress, structural analysis
* Branding