Look there, up in the sky, it’s a… oops, missed it.
ìNormally, we do not so much look at things as overlook them.î (Alan Watts)
Zen and the Art of Design, if this book actually existed, would have a section devoted to the topics of understanding and awareness. Personally I find that these keywords are the best mottos for approaching new projects, problems, and adventures. This is the main reason why designers like me donít jump to the conclusion that our first idea is the best idea. There is a lot of discovery that goes with any venture, whether business or pleasure.
When it comes to industrial design, we do whatever it takes to understand as many aspects connected to the project that the budget will afford. This is to minimize any unseen obstacles down the road. Iíve dabbled in anthropology and constructed my fare share of psychological research studies of which I conclude that strategy is the key element to getting the most out of your understanding phase. Whether you speak with an expert, learn something first hand, or sift through loads of books and websites, you are gaining knowledge.
In the ìtime-crunchedî world of design deadlines, knowledge is also about the ìbang-for-your-buckî mentality. Ideally we would all be experts at all the subject matters we are faced with, but in reality, premium design requires a streamlined strategy for understanding each subject. I recommend to anyone interested in creating great designs to use anthropological and psychological research method techniques to help you gain a greater understanding of any subject matter.
Go start your journey to awareness by visiting your local research methods website and see where it takes you.
Best wishes on your adventure,
-David Hedden