Nectar Product Development

Branding

Recession and the Mother of Invention

We probably don’t need to tell you this — in fact, you probably wish we wouldn’t remind you — but there seems to be pretty broad agreement from pretty much every corner that we’re either about to enter a recession or, at best, narrowly avoid one. In either case, it may be bad but […]

The Kite Shipper

A couple of weeks back we talked about designers going to great lengths to make high-tech products resemble obsolete products of the past. It was just one more of several posts we’ve done, and may well continue to do, on the divide between the technically inclined cognoscenti and, well, everyone else.
Today, however, we […]

Subconsciously Captivated

Have you ever had a commercial’s annoying jingle stuck in your head with no way of making it go away?
If so, then some marketing department has tapped into your subconscious and made their brand outlast the competition, or irritated you so much that you now despise the brand. Either way you reacted, you […]