Last week, we were looking at the 2007 IDEA Award winners and we stumbled over this product. The “Revolutionized Wrench” (also known as the X-Beam wrench, thanks Core77) This “wrench with a twist” in no way alters the function of basic use of a wrench. Instead, it makes some very simple changes to civilize […]

Weíve been stroking our collective chin over Patrick Smith’s broadside on the aesthetic flaws of the new Airbus A380 for a over a week now. Weíve also been cogitating on Felix Salmon’s response:
I do hold out some romantic hope that an ugly design can never be the best design; that something truly efficient is […]

Pop quiz hotshot, your project deadline is a day away for the mechanical prototype when out of nowhere your other most cherished client asks for a CAD model update on their production model.
What do you do!?
Option 1: Go run, hide, and hope the scary monster goes back into the closet. Nope.
Option 2: Deprive […]

Where do you go to find your inner creative being? It can be a very difficult task to “just come up with something innovative,” but that’s more or less what is asked of product designers, engineers, graphic artists, and others in the design business on a daily basis. It can even become an excruciating […]

ìNormally, we do not so much look at things as overlook them.î (Alan Watts)
Zen and the Art of Design, if this book actually existed, would have a section devoted to the topics of understanding and awareness. Personally I find that these keywords are the best mottos for approaching new projects, problems, and adventures. This […]